Interoperable Data Systems Strengthening Clinical Research
The ability to seamlessly exchange information across different platforms and organizations is one of the most significant hurdles in the modern pharmaceutical research environment....
Real World Evidence Strengthening Clinical Trial Design
The reliance on randomized controlled trials as the sole source of evidence for drug approvals is gradually evolving to include insights from everyday clinical...
GenAI Streamlining Pharma Sector Research Workflows
The pharmaceutical industry has always been a high-stakes environment where the path from a basic scientific hypothesis to a life-saving medication is long, costly,...
AI Strengthening Drug Repurposing Strategies in Pharma
The pharmaceutical world is increasingly looking at its existing arsenal of medications to find new ways to treat emerging and complex diseases. This process,...
Advancing Real-World Evidence in Pharma through AI Processes
The traditional gold standard for pharmaceutical research has long been the Randomized Controlled Trial (RCT). These trials, conducted in highly controlled environments with carefully...
The Emerging Need for AI Governance in Pharma Sector
The pharmaceutical industry is currently experiencing a technological renaissance, with artificial intelligence (AI) being integrated into every facet of the business—from the initial spark...
FDA Approves Rasonque for Metastatic Pancreatic Cancer
The U.S. Food and Drug Administration (FDA) has approved Rasonque (daraxonrasib), a RAS inhibitor designed for the most common form of pancreatic cancer. The...
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The Future of Digital Health
The pharmaceutical industry is acutely aware that the future of health and care, particularly in the United States, are trending toward a digital revolution....
Five Best Practices to Deliver Exceptional Multichannel Experiences
A one-size-fits-all customer journey no longer works. In the age of the consumer, the quality of the interaction is paramount. In this paper, we...
The Impact and Use of Social Media in Pharmacovigilance
Social media presents new channels and methods for biopharmaceutical companies to move away from traditional pharmacovigilance (PV) systems and safety reporting methods towards more...