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A one-size-fits-all customer journey no longer works. In the age of the consumer, the quality of the interaction is paramount. In this paper, we will discuss these five best practices for life science companies to deliver effective multichannel experiences:
1. Ensuring reliable customer data
2. Aligning communication channels
3. Creating a high-leverage content strategy
4. Personalizing the customer experience
5. Monitoring, measuring, and improving
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