A partnership between digital health and nutrition company NourishedRx and healthcare fintech platform ProHealth Connect will provide additional personalized choices, including home-delivered food and nutritional support services, for 46 payers within ProHealth Connect’s network.
Between NourishedRx and ProHealth Connect, access to food benefits are available through ProHealth Connect-supported flex cards. Individuals can use their flex cards with NourishedRx to purchase nutritious and personalized home-delivered meals and groceries, according to a joint release
“Quality, culturally concordant nutrition has massive untapped potential for improving health and health equity, reinvigorating lives and lifting up communities. The NourishedRx approach upends traditional approaches by using nutritious and delicious food as the doorway for whole health engagement and lasting behavior change,” said Lauren Driscoll, CEO, NourishedRx.
She continued, “By joining ProHealth Connect’s network and integrating with their technology, we have made NourishedRx services more accessible for vulnerable populations across the country. We’re excited to grow this partnership to drive health and health equity – one meal, one individual and one community at a time.”
Registered dietitians oversee NourishedRx’s food recommendations, which are personalized based on the dietary needs and preferences of its members. The integration between NourishedRx’s platform and ProHealth Connect’s API allows for a seamless and efficient experience for members either through an internet connection or over the phone.
“Adding NourishedRx – a world-class digital health and nutrition company – to our offerings is a valuable and important advancement that paves the way for innovation and new solutions that address health equity, nutrition insecurity and diet-related health outcomes in the years again. Now ProHealth has another way to support our members and address food insecurity,” ProHealth Connect’s president, Andrew Winakor, said in a statement.
The intersection between nutrition and healthcare, driven by a combination of machine learning, dietitian support and convenience creates an influential framework for personalized wellness and preventative medicine. With an expected value of $35.89bn by 2030, the personalized nutrition market could potentially address the gap between nutrition and access for individuals who have difficulty accessing or affording health food choices.
Foodplant launched its all-in-one meal planning app to help users simplify their meal prep through ChatGPT-driven recipe recommendations. Through the app, users have access to personalized meal plans and recipes based on their dietary preferences. Ingredients from these plans and recipes can be populated into Instacart, allowing users to shop easily for the ingredients they need.
AHARA takes personalized nutrition a step further, categorizing itself as a platform where users’ genetic and health history are integrated into AI-driven meal recommendations and Instacart capabilities. In conjunction with machine learning, AHARA relies on an international advisory board who specialize in epigenetics and nutrition science, among others, to validate the platform’s nutritional support.
